Pipeline is inconsistent, deals stall, and churn is quietly eating your growth. You have product-market fit — what you need is a senior GTM operator who does the work, not a consultant with a deck.
"Most advisors tell you what to do. I've actually done it — at every stage, every function, every market condition."
A lot of GTM advisors have done one thing well — closed deals, or managed CS, or built strategy. I've done all of it. I've been an individual contributor closing enterprise accounts at Google, a founding operator building a sales org from scratch, and an executive running a 50-person post-sales team. That breadth means I can meet you where your actual problem is.
What I bring isn't frameworks or playbooks you could find in a blog post. It's pattern recognition from 20 years inside high-growth B2B software — knowing what actually works at your stage, with your team size, in your market.
I work with a small number of companies at a time. That's intentional. When I'm in, I'm fully in.
Whether your problem is pipeline, team performance, retention, or positioning — I've lived it, and I know how to fix it.
Pipeline is inconsistent or nonexistent. I build the outbound motion, define your target accounts, and close deals — so you have a repeatable new business engine that runs without you in every room.
You have reps but the numbers aren't there. I embed in your team — running pipeline reviews, shadowing calls, coaching reps — until performance is consistent and forecast is something you can trust.
Churn is the quiet killer of early-stage ARR. I protect your existing revenue, build the expansion motion, and make sure your best customers become your loudest advocates.
Deals stall because prospects don't immediately get why you win. I sharpen your ICP, tighten your narrative, and build the objection handling your team actually uses in the field.
You can't scale what you can't see. I build the operational backbone — clean CRM, reliable forecasting, comp plans that drive the right behavior, and dashboards your board will actually trust.
Too many priorities, not enough signal. I help you figure out where to focus — which segment, which motion, which hire — so your next 90 days move ARR, not just activity.
No lengthy contracts. No onboarding theater. You get exactly the GTM support you need, exactly when you need it.
You have a specific problem and need it solved fast. We define the deliverable, agree the scope, and I execute — a new outbound motion, a CS playbook, a GTM audit, a sales hiring process. Clean in, clean out.
You need a senior revenue leader in your corner week over week — someone who knows your deals, your team, and your board. I'm embedded part-time, acting as your head of revenue without the full-time cost or commitment.
Most founders I work with go from first conversation to active engagement within two weeks. Here's how it works.
Tell me what's broken. No pitch, no deck — just an honest conversation about your GTM and where the leverage is.
I look at your pipeline, your team, your positioning, and your process. In two to three days, I'll know where the real problems are.
A straightforward scope, timeline, and fee. Sprint or ongoing — you pick the structure that fits. No surprises, no fluff.
I'm in. Real work, real accountability, real results — from the first week. Not recommendations that sit in a Google doc.
The first conversation is 30 minutes, completely free, and focused entirely on your situation. No sales pitch. I'll tell you honestly whether I can help — and if I can, exactly how.
Prefer async? I'll respond within one business day.